Creative Copywriter & Brand Storyteller
Hi, I’m Michelle, a Senior Copywriter based in Jersey City, NJ, with 12+ years of experience crafting compelling digital and print content for fashion, fragrance, fine wine, and lifestyle brands. I specialize in storytelling that elevates brand voice and connects with audiences.
Project 01
Commodity Fragrances
Wrote copy for the company’s best-selling product launch and campaign, Milk Orchid—which sold out worldwide on Sephora & Commodity’s website in 8 minutes (!)
Created copy for email campaigns, blogs, paid ads, social, and more.
Constellation Brands
Led the brand voice and all messaging for five separate wine accounts: Empathy Wines, Robert Mondavi Winery, Harvey & Harriet, Booker Wines, and My Favorite Neighbor.
The email on our right, is one I concepted during NFL draft season. I highlighted the versatility of our wines and what they would best pair with.
Robert Mondavi Winery
Owned all copy across digital, print, and in-store experiences, leading the launch of the heritage brand’s new winery, Arch & Tower, including emails, website content, tasting menus, and paid digital campaigns.
Robert Mondavi Winery
Collaborated with the Napa Valley winemakers and growers about each harvest season. We would discuss the unique weather patterns and soil conditions that influenced each varietal. To our right, is an example of one of the many harvest season emails I wrote to our consumers.
Fashion
My work writing for DTC fashion brands such as, Rebecca Minkoff, Theory, YOOX Net-A-Porter, & Francesca’s.
ABOUT ME
Hi there :) I’m a copywriter based in Jersey City, NJ. I help brands build meaningful connections with their audiences through creative storytelling and collaboration.
When I’m not sitting behind my laptop, I love spending time with my family, catching up on my favorite shows (shoutout Bravo), and walking around my neighborhood.
If you’d like to work together, please feel free to reach out! michellewinschuh@gmail.com.
